SAN FRANCISCO – The San Francisco Recreation and Park Department, in partnership with District 5 Supervisor and Board President London Breed, is excited to announce an art activation program at the east end of Golden Gate Park in the Alvord Lake area. The east end of the Park provides for an opportunity to improve a critical entrance and gateway to the wonders within Golden Gate Park. Red Umbrellas formed their open-air art exhibit around the Alvord Lake paths this past Saturday and will continue to do so throughout the summer. Their next activation will occur Thursday, June 30. Red Umbrellas is a non-profit organization of local independent artists — their mission is to bring fine art into public spaces more frequently and more regularly.
“Alvord Lake is the gateway to Golden Gate Park; it should be an inviting place for everyone. Frankly, right now it isn’t,” said Supervisor Breed whose district includes Alvord Lake. “I’m excited we’ve found a creative way to bring activity and art into this beautiful space and allow the entire community to enjoy Alvord Lake once again.”
This partnership builds on Rec & Park’s previous efforts to activate the Alvord Lake area – Park Wide Bike Rentals has been renting out bicycles to locals and tourists at that location since 2013. Park Wide operates seven days a week renting bikes and connecting visitors to four other park sites: the Music Concourse in Golden Gate Park, the Marina Green, Embarcadero Plaza and Union Square.
“I’m thrilled that we were able to bring art to the edge of Golden Gate Park,” said Phil Ginsburg, SF Rec & Park General Manager. “The entrance at Alvord Lake connects the rest of San Francisco to one of the world’s great urban parks. I’m pleased we’ll now be able to invite people in with local art.”
Red Umbrellas is already a partner of SF Rec & Park as they host exhibitions in Washington Square Park, Union Square, and Golden Gate Park’s Music Concourse.
“We are excited about the opportunity to partner with SF Rec & Park, the local business community and residential community. Red Umbrellas looks forward to demonstrating the role art can play in revitalizing and activating our public spaces,” said Stephen Bruce, Red Umbrellas president. “Red Umbrellas Art exhibits facilitate direct and frequent contact between artists and the public. The art shows enliven our plazas and parks with the excellent work of emerging and established local artists.”
For Red Umbrella’s schedule please visit: http://www.redumbrellas.com/RedUmbrellas/Show_Schedule.html