SF Rec & Park and SF Unified School District to Launch Pilot “Let’s Move!” Program

Mr. Park and Mr. School Kick Off “Let’s Move!” at SF Marathon

SAN FRANCISCO –San Francisco Recreation and Park Department (SF Rec and Park) General Manager Phil Ginsburg and San Francisco Unified School District (SFUSD) Superintendant Richard Carranza will be running the San Francisco Marathon on Sunday, July 27th as a way to kick off the “Let’s Move!” pilot program, an inventive partnership between the two agencies.  The two who pride of the work that they do, Mr. Park for General Manager Ginsburg, and Mr. School for Superintendant Carranza, are also avid marathon runners, and are excited to be running mates at the San Francisco Marathon. 


“Nothing better than kicking off our ‘Let’s Move!’ partnership with the Unified School District by running the San Francisco Marathon together,” said Phil Ginsburg, SF Rec and Park General Manager.  “We are setting an example for our kids: get out and play, it is great for your mind and body!”


“Being physically active is fundamental to academic success,” said Superintendent Richard Carranza. “I know that thousands of our students ride their bikes or walk to school every day, PE and dance teachers have classes moving all year long, and will keep moving to improve and support what we can offer kids.”


First Lady Michelle Obama at the Let’s Move! Launch in 2010 emphasized the importance of healthy recreation and said that “the physical and emotional health of an entire generation and the economic health and security of our nation is at stake.”


In fact, according to the information provided by the “Let’s Move!” campaign, over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. The numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. If the United States does not solve this problem, one third of all children born in 2000 or later will suffer from diabetes at some point in their lives. Many others will face chronic obesity-related health problems like heart disease, high blood pressure, cancer, and asthma.  Therefore, SF Rec and Park and SFUSD have partnered together to launch the “Let’s Move!” pilot program raising physical health awareness for San Francisco students.  Starting August 18th, SF Rec and Park will be providing recreation programming at three public elementary schools including George Washington Carver Elementary, Dr. Charles R. Drew Alternative Elementary, and Malcolm X Elementary.


Before school time around 8AM, SF Rec and Park will provide morning fitness courses such as zumba, yoga and etc for students as they arrive at schools.  This will accomplish two things: by getting kids moving in the mornings and lightening the load on teachers so they could conduct some administrative duties.  Then at 10:30AM during the recess hour, sports activities such as basketball, volley ball, dodgeball, mobile rockwall, bmx bikes, skateboard, and etc will be offered.  Later, during lunch hour at 12PM, SF Rec and Park will offer hop dance, guided walk, disc golf, and etc.  All recreation activities are interchangeable throughout the day depending on interests.  This is a pilot program, and the funding source is Public Education and Enrichment Fund (PEEF).


“It is our great pleasure to welcome Phil Ginsburg and Richard Carranza to The San Francisco Marathon this year to kick start our events at the start line and promote Let’s Move,” said Wendi Chapman, Vice President of Jumping Fences.  “Their participation is a natural fit and highlight given our long standing partnership with SF Rec and Parks and our commitment to supporting local and national education and fitness initiatives.”


The San Francisco Marathon is a premier fundraising event. Runners have raised over $11 million for good causes since our fundraising program began in 2002.  The Marathon has remained a race rooted in local support, more than 25,000 runners with 60% of participants hailing from the San Francisco Bay Area and 80% from California.


In 2011, with The San Francisco Marathon joined forces with Wipro Technologies, naming them Presenting Sponsor of the event. The following year, Wipro became the Title Sponsor for 2012 and 2013. The partnership has allowed The San Francisco Marathon to set itself apart from other top marathons, offering cutting edge technologies to athletes and enhancing community programming. The San Francisco Marathon and Wipro strive to maintain the community experience and remain a race designed by and for the runners.

The race prides itself on being a bit different from the pack, like the city itself the race is more individual, the course more challenging, the terrain more beautiful – an event The Wall Street Journal referred to as “The Race Even Marathoners Fear” – we feel the accomplishment of finishing this race makes the many hills worth it.


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