Union Square Plaza

Union Square, located in central San Francisco, is a popular location for both tourists and locals. This area refers to the central shopping, hotel, and theater district that surrounds the plaza for several blocks. The one-block plaza and surrounding area is one of the largest collections of department stores, upscale boutiques, gift shops, art galleries, and beauty salons in the United States, making Union Square a major tourist destination and one of the world’s premier shopping districts. It is also the location of many historical monuments and contains a built-in stage, an underground garage, and several local vendors. During the holidays, Union Square hosts a seasonal ice skating rink, and is a popular destination for thousands of people.


The following fees apply to daily rates for commercial or non-profit 501(c)3 entities. This does not include additional fees that may be required for your event, such as amplified sound, application fee, staffing, or permits required from other agencies.

Area Commercial Fees Non-Profit Fees
Union Square Plaza $9,522 $4,761


Set Up and Take Down Hours: 6am-9pm only
Amplified Sound-Weekdays: Mon-Fri 12pm-1:30pm or between 5-9pm; Two (2) hour limit
Amplified Sound-Weekends: Sat-Sun 9am-9pm; Two (2) hour limit
Capacity: 3,500
Acreage: 2.4
Power: Available
Restrooms: Not Available
Parking: Underground Parking Structure
Location: Geary & Powell St, SF 94104
Latitude: 37.7879
Longitude: -122.4075
Dimensioned Map: Union Square Plaza Dimensions

Location Map