CBS: SF Bay Area- San Francisco Combats Drought With ‘Brown Is The New Green’ Water Conservation Campaign

new drought campaign to let your lawns turn brown

By Mark Seelig

San Francisco city officials are reaching out to the public, asking residents to do even more to help conserve water during the extended drought. The “Brown is the new Green” campaign was launched on Monday by the city’sPublic Utilities Commission.

“In order to stay with the times and be the greenest San Francisco citizen that you can be, we want you to let your front yard, if you have one, your patch of green to go brown,” said Francesca Vietor—SFPUC’s vice president, speaking on a patch of brown grass at Marina Green.

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