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Union Square

For decades, Union Square has been known as an international destination for quality retail shopping, luxury hotels, world-class cultural institutions, vibrant public spaces, and exceptional dining. In addition, visitors from across the globe are drawn to the many events held in the square, including the Union Square in Bloom event in May that brings oversized floral displays to the area; American Tulip Day, which draws 35,000 visitors each year; and the Union Square in Bloom Summer Music Series, which brings as many as 1,000 people weekly. Other annual events include the Safeway Holiday Ice Rink, which kicked off earlier this month; the SFSPCA Holiday Windows at Macy’s, the Macy’s Great Tree; and the Bill Graham Menorah.   

In November 2023, the city celebrated the opening of renowned chef Tyler Florence's Miller & Lux Provisions, two new artisanal cafes now located in Union Square Plaza offering residents, visitors, and workers a unique dining experience in one of Downtown San Francisco’s most recognizable locations.  

The new cafés are part of Florence’s restaurant group, The Greater Organization, and aim to offer a “picnic in the park” experience in the plaza. The cafes offer daily indoor and outdoor dining and are operating under a three-year lease with the San Francisco Recreation and Park Department

Also, Outside Lands producer Another Planet Entertainment has committed to bringing free outdoor concerts to downtown public spaces, including Union Square, for three consecutive years starting in 2024.   

Aside from the annual events and new activations, the City has prioritized security in the area through public safety investments at the square and its underground garage, including improved lighting, increased police patrols, park ranger outreach, and additional ambassadors to oversee additional security tasks, janitorial duties, and customer service.  


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