SF Board of Supervisors Unanimously Approved SF Rec and Park’s Outside Lands Contract
SAN FRANCISCO – San Francisco Board of Supervisors unanimously approved to extend San Francisco Recreation and Park Department’s contract with Another Planet Entertainment for the production of the annual Outside Lands Music Festival today. The contract includes eight additional years of festival production and increased capacity of the event to 75,000 attendants.
“SF Rec and Park in partnership with Another Planet Entertainment have dedicated significant efforts to address community concerns,” said District 1 Supervisor Eric Mar who sponsored the legislation to approve the contract. “Today, the Outside Lands Music Festival is truly a successful event for everyone to enjoy safely and responsibly in our park.”
“Outside Lands Music Festival not only brings vibrant arts and culture to our park, it also brings vital economic boost to our parks and the City as a whole,” said, Phil Ginsburg, SF Rec and Park General Manager. “The event has drawn over a half million visitors to Golden Gate Park and contributes an estimate of $60 million annually to the City’s economy.”
Under the new contract condition, Another Planet Entertainment will pay an increased rent of approximately $2.25 million dollars in 2013 and an estimate of $2.25 million per year during the extension. The contract also funds a new year-round gardener in Golden Gate Park and $15,000 to support turf regeneration.
“We are thrilled to continue our partnership with SF Rec and Park, and proud to continue building the annual tradition of Outside Lands. We are grateful to be able to do what we love in the city that we love.” said, Gregg Perloff Another Planet Entertainment CEO.
In 2011, an economic impact study conducted by San Francisco State University Department of Recreation and Leisure Studies found that the Outside Lands Music Festival employs over 4,000 people, contributes more than $61 million to San Francisco’s economy with significant spending in the City’s hotel and restaurant industries. In addition to the economic activity throughout the City, Another Planet employs hundreds of local citizens, including musicians, artists, and event staff and contracts with more than fifty San Francisco restaurants to operate the food concessions at the Festival.